I am Boho

It is the moment you stop shrinking and start blooming. I Am Boho exists for the woman who is ready to rediscover her inner wild child. To reconnect with her boho soul. To choose something that is just for her, something that carries her energy and speaks to who she

Every piece is made entirely by hand by two sisters, one in Johannesburg, one in the Western Cape, who pour their craft and their heart into every stone, every wrap, every knot.

What started as a small handcrafted jewellery brand has grown into something far more meaningful. A community. A monthly ritual. A quiet reminder that you matter.

I Am Boho was born in 2019, founded by Susan Rowan with one simple belief: that a woman who feels beautiful on the outside carries something lighter on the inside. What started as a small handcrafted jewellery brand has grown into something far more meaningful. A community. A monthly ritual.

For the past 18 months, I Am Boho has been releasing monthly crystal collections, each one chosen with purpose, each one building on the last. January brought Jade and the promise of prosperity. February arrived with Apatite and the spark we all quietly needed. March burned with Garnet, the fire

From menopause support and healthy aging to personal style, wellness, relationships, identity, and purpose, 50andMe offers practical guidance and inspiring insights for women navigating their next chapter with confidence. Whether you're rediscovering yourself after 50 or looking for trusted midlife resources, this space is designed to help women thrive in