Designing with intention & purpose

50andMe is a lifestyle, wellness, and empowerment platform created for women navigating midlife with curiosity, confidence, and purpose. We believe turning 50 is not the end of a chapter — it is the beginning of a new one.

Our mission is to create a space where women can find trusted information, honest conversations, inspiration, and community. From menopause, health, fitness, and beauty to relationships, travel, style, and personal growth, 50andMe is designed to support women through every part of their evolving journey.

We celebrate women who are redefining what midlife looks like. Women who are building new careers, chasing new adventures, prioritising their wellbeing, and discovering new versions of themselves.