Onutricia
The Passion Behind Onutricia: Pioneering Pure Collagen with Purpose
In a wellness landscape that’s constantly evolving, few brands can claim to have shaped the conversation from the ground up. Onutricia is one of them—a true pioneer in South Africa’s collagen revolution.
Founded in 2013, Onutricia introduced its first batch of pure collagen to a market that had barely heard of the ingredient. At a time when collagen was still a mystery, Onutricia made it a movement. The brand’s promise was simple yet bold: to source and deliver the highest quality collagen at the best possible price, with zero compromise. That meant zero gluten, zero sugar, zero additives—just 100% pure collagen in every scoop and capsule.
From Paleo to Peptides: Licia’s Journey
The heartbeat of Onutricia is Licia Tavares, a visionary whose personal health struggles sparked a mission to heal from the inside out. After years of working around the clock and facing a cascade of stress-related ailments, Licia turned to nutrition as her lifeline. She began with paleo baked goods, then rode the wave of the banting revolution, but it was her studies at the Institute of Natural Health in 2011 that truly transformed her path.
There, she immersed herself in cellular health and the science of real, lasting change. Her research led her to collagen—a protein essential for skin, joints, and overall vitality. But finding a pure, trustworthy source wasn’t easy. So she created one. Onutricia was born not just from innovation, but from necessity, resilience, and deep care.
“There is no price that can be put on good health. It is your greatest wealth,” Licia says. “We cannot live and achieve without being healthy and taking really good care of our own bodies and minds. That is the goal and objective of Onutricia.”
Innovation with Integrity
Over the years, Onutricia has expanded its offerings into the Embodiment Range, a curated collection that reflects both scientific advancement and soulful intention. From Marine Collagen and Chocolate Collagen to the award-winning Collagen Creamer and Collagen + Vitamin C capsules (now enhanced with joint-targeting chicken collagen type II), each product is designed to support the body’s natural rhythm and renewal.
In a groundbreaking move, Onutricia also launched South Africa’s first hydrolysed Vegan Collagen, a peptide-based formulation that mimics types I and III collagen—making wellness more inclusive than ever.
Award-Winning Excellence
Onutricia’s commitment to quality hasn’t gone unnoticed. The brand has earned multiple accolades, including:
- Glamour Beauty Award for Chocolate Collagen and Collagen Creamer
- Food & Home Award for both products
- Woman & Home Beauty Award for Best Collagen Capsules (Collagen + Vitamin C)
These honours reflect not just product performance, but the trust and love Onutricia has cultivated within its community.
Wellness with Heart
Beyond restoring and maintaining the human body, Onutricia is deeply committed to giving back. With every purchase, a portion goes toward feeding children in need—because true wellness is collective, not just personal.
The “O” in Onutricia stands for more than purity. It represents zero compromise, zero shortcuts, and a full-circle approach to health that’s rooted in compassion, clarity, and care.
Onutricia Today: A Legacy of Healing
From Licia’s kitchen experiments to a nationally celebrated wellness brand, Onutricia continues to lead with passion, purpose, and purity. It’s not just about collagen—it’s about transformation. It’s about blooming through every season of life.
Whether you’re just beginning your wellness journey or deepening your rituals, Onutricia is here to walk with you—one scoop, one story, one soul-led step at a time.
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