Pink Ribbon Ink Campaign
About Pink Ribbon Ink Campaign
50andMe is passionate about all causes but in particular those that affect women. One of the the causes closest to our hearts is breast cancer. We are therefore proud to announce the first (of many – we hope) campaign in support of our sisters who have fought and overcome breast cancer, the Pink Ribbon Ink Campaign.
The Pink Ribbon Ink Campaign is a competition 50andMe will be running in the early part of 2022. The aim of this competition is to further awareness of breast cancer as well as to give one grand prize cancer survivor and four runners-up a makeover. Prizes to the total of R 35 000-00 will be given away.
We know that for most breast cancer survivors, after the harrowing treatment journey and reconstruction process, the “icing on the cake” is the areola reconstruction. We also know that treating breast cancer and breast reconstruction is extremely costly and often survivors cannot afford this final step in the journey. 50andMe would like to offer one lucky survivor a chance to take this final step in her journey.
The Prizes
The grand prize, valued at R 15 000-00 will include:
- 3D areola tattooing
- Health and wellness coaching 4-week package
- Mindfulness and narrative training 4 sessions
- Intimate wear gift voucher
- Make up, hair and outfit for photoshoot
- 1 Hour photoshoot
- A weekend away for 2 in Ballito at self-catering accommodation
Second prize: Valued at R6500-00
- Eyebrow microblading procedure & touch up (eyebrow loss due to side effects of cancer treatment)
- Body and bath hamper
- Health and wellness coaching 4-week package
- Mindfulness and narrative training 4 sessions
Three runner-up prizes, valued at R 4500-00 each be awarded and include:
- Health and wellness coaching 4-week package
- Mindfulness and narrative training 4 sessions
- Body and bath hamper
How to Enter
Entrance to the competition will be via nomination. If you are a breast cancer survivor who has undergone breast reconstruction you can nominate yourself or if you know of someone that you know who you feel would benefit from this prize, please nominate them using the button below.
To complete your nomination like and follow 50andMe on either of the below platforms:
Who is Eligible to Enter?
Nominees need to have had complete flap type reconstructive breast surgery as illustrated in the picture.
For more information about the 3D areola tattooing, please click the link to the article on our site below, wherein the full details of the procedure are described:
Our Sponsors
We would like to thank the following sponsors and collaborators, without whom the Pink Ribbon Ink Campaign would not be possible.
Laure Kirsten-Otto of Expand Consulting who has kindly donated the Mindfulness and Narrative Training sessions for all prize winners . She can be found on Facebook
Naazi Laher of Model Academy who has kindly donated the makeup and hair for our makeover. She can be found on Instagram
Leigh Benson of Leigh Benson Photography who has kindly donated a photoshoot. She can be found at leighbensonphotography.com or on Instagram
Andrea of Key Largo Dressing Company who has kindly donated a dress for the photoshoot. She can be found on Instagram
Diane of Eden3 Guesthouse who has kindly donated a two night’s accommodation at Eden3 Guesthouse in Ballito. She can be contacted at eden3.co.za
Carina from Monstera Designs who kindly designed our campaign banner and logo. She can be found on Facebook
Lea from Licious who kindly donated the body hampers. She can be contacted at licious.me
The team at Radio Klein Karoo. They can be contacted at www.facebook.com/radiokleinkaroo or at https://radiokleinkaroo.com/
Competition Terms & Conditions
- Travel to Johannesburg for the 3D Areola Treatment(s), makeover and photoshoot will be for competition winner’s own expense.
- Travel, food and other expenses to the accommodation in Ballito is not included in the grand prize.
- The accommodation in Ballito is redeemable by the grand prize winner and one other guest (a maximum of two people in total) only.
- Competition nominees should have already undergone complete breast reconstruction surgery.
- All coaching and training sessions will be conducted online at a time and date convenient to both the coaches and competition winners.
- All prizes to be redeemed by 31 July 2022.
- Competitions are open to all South African citizens.
- Entrants below the age of 18 (eighteen) must obtain parents’ or guardians’ consent prior to entering the competition.
- The judges’ decision is final and no correspondence will be entered into.
- 50andMe, the sponsors or collaborators will not be held responsible or answerable to any dispute arising from the competition or prize awards.
- 50andMe, the sponsors and collaborators reserve the right to cancel, modify or amend the competition at any time if deemed necessary in their own opinion or if circumstances arise outside of their control.
- 50andMe, the sponsors and collaborators reserve the right to alter rules at their own discretion and such alteration shall become effective immediately or on such date as may be determined by 50andMe, the sponsors and collaborators. No entrant shall have any recourse against 50andMe, the sponsors or collaborators as a result of such alteration.
- Prizes are not transferable, negotiable and may not be exchanged for cash.
- Entrants accept that certain other terms and conditions may apply as prescribed by 50andMe and/or the sponsors and/or the collaborators of this competitions.
- 50andMe nor the sponsors or collaborators will be held liable for any loss or damage incurred due to any events resulting form the redemption of the competition prizes.
- Any violation or attempt to violate any of the above rules will result in the immediate disqualification of the transgressor.
- By participating in this competition you and the nominee give permission for your photos and story to be shared on our website and social media platforms as well as those of our sponsors and collaborators.